Starting a business is an exciting, yet complicated part of any entrepreneur’s life. It requires planning, plenty of prep work, and loads of patience to get it to where you can sit back and relax. However, there’s nothing more liberating than owning your own business, starting from scratch.
That being said, there are certain considerations to keep in mind; such as your company’s brand identity. Who are you? What sets you apart from your competitors? Do you have a unique ‘voice’?
These are all questions that need to be answered before putting your name out there; growing your business the correct way up.
Here’s how you can/should build your company’s brand identity:
1. Which unique qualities do you have to offer?
As a startup, you need to be able to stand out from the crowd. Not only do you need to be able to offer an extra quality that your competitors may not have, you also need to be memorable in the sense that potential clients will remember your name over your competitors. What do you have to offer that will make clients choose your business instead?
2. Know your product inside out
You can’t market and sell a product or service fully if you’re not 100% familiar with what you have to offer. You may see your product one way while clients see a different side to what you have to offer, which is why it’s important to listen to your clients in order to fully understand your product/service and where you can possibly improve.
3. Determine your own ‘voice’
Many think that your chosen logo and colours associated with it make up your voice While those are important factors to consider, they’re not factors that make up your complete brand persona. You need to decide whether you’re speaking to a younger audience or would like to come across as more sophisticated. Develop your own voice in order for potential clients to recognise your brand. Remember, colours, logo, and font choices all form part of what your ‘voice’ is, but you need to be consistent in how you communicate with your clients.
4. What do your clients need?
What you have to offer and what your clients need should co-exist. If not, you’re just another startup trying to make it amongst plenty of new businesses who will end up failing. Remember, as much as you’re in love with the product/service that you have to offer, you need to ensure that your clients will fall in love with it as well. Do your research and make a decision based on your findings.
5. Hire reputable online marketing services
Discovering your brand identity may not be as easy as it seems. There may come a point in time when you’re going to need some help with brand management and growing your business from the bottom up. By hiring professional online marketing services, you can focus on selling your product/service while the professionals maintain your brand persona.