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7 Company Branding Tips Straight From The Experts

company branding

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Making your brand stand out from the rest of the crowd is an absolute must if you want to create a successful long-lasting business. Apart from the many tiresome hours you need to invest and quite a few risks you need to take along the way, you also need to ensure that you’re fully equipped to handle the stressors and challenges that accompany the birth of a new business; especially when it involves company branding.

Introducing 7 company branding tips straight from the experts:

1. Become great at building relationships:

“If you want to be more than a flash-in-the-pan, a sticky brand needs true customer interaction.” – Kara Goldin, founder and CEO of Hint Water


2. Develop your vision, not just the product:

“Focus on your attitude, not just your products.” – Moorea Seal, creator of Moorea Seal


3. Partner with those who share your values:

“Reach out and find those special relationships.  And don’t worry about being a ‘nobody.’ Some big brands love to partner with up-and-comers, since we live in a culture that always looks for the next big thing.” Kara Goldin, founder and CEO of Hint Water


4. Find your own niche market:

“You can’t market to all different types of customers right away.” – Kara Goldin, founder and CEO of Hint Water


5. Determine your story:

“You only have so long to capture someone’s attention and even less before you lose it! So you have to get straight to the point.” – Iain Bluett, president and co-founder of Ticket Alternative and Freshtix.


6. Persevere by staying true to what you stand for:

“Every decision you make early on impacts the future. I see so many entrepreneurs starting out offering steep discounts or bending to partner whims. If you are not building a business to make money in the long-term, why are you doing it? You’ll have tough times. It’s not easy. But there are times when you can and should say ‘No.’” – Kara Goldin, founder and CEO of Hint Water


7. Always focus on trust building:

“Building a brand should first and foremost be about building trust. For a brand to be successful, it should represent the values the company stands for and the quality of the product or service the company offers, and it should create a feeling of familiarity anytime and anywhere it’s viewed. This familiarity establishes trust. Trust leads to affinity and eventually loyalty.” -Rob Neatherlin, Creative Director, The Marketing Arm

Need help building your company branding? At Pixel8, we offer online marketing services and branding tips to get your brand off the ground.

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