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Ever wondered how large corporations manage to become well-known household brand names through everyday useful products? Regardless of the size of your business, it is possible to grow your brand awareness through easy, no-fuss techniques. However, it’s important to take into consideration that you have to be patient in order to make this work. Brand awareness, if done right, can result in your product or service becoming a true success.
If the possibility to become rich and famous intrigues you, you may want to keep the following useful brand awareness tips in mind.
1. Watermark your products
If you’re in the position to offer digital products, it’s a great idea to offer a free version with your company’s watermark and a paid version without it. The majority of the time, customers will go with what’s free and help spread awareness. Not only is this great for brand building, but you’re also building a trusting community of followers.
2. Offer useful freebies
Who doesn’t like free stuff? Regardless of your product, you can also add a freebie to encourage potential customers to invest in your product or service. Think long-term in order to become a household brand name.
Like free stuff? View FREE Pixel8 products here.
3. Write informative articles
Guest posting is a great way to add links back to your website, which is essentially what’s going to sell your product or service. However, you need to ensure that you’re able to write useful, informative articles worth reading. Otherwise, you’re wasting money and potentially prolonging the time it can take to build brand awareness.
4. Implement social advertising
Unfortunately, you simply can’t expect to be seen on Facebook unless you advertise. Facebook is quickly becoming a fully paid advertising platform with an abundance of content making the rounds and too many businesses fighting for a spot in the limelight. If you’re a small company starting out with an even smaller budget, be sure to spend your money wisely by perfecting your targeting and graphics.
5. Need infographics?
Visual posts perform really well on social media platforms, so it’s only natural that you’re going to need bright, colourful infographics to spread the news on who you are. This, however, isn’t something that can be done by anyone. Be sure to hire professionals who know exactly what they’re doing in order to maximise your brand awareness.
Need help getting your brand off the ground? At Pixel8, we offer a variety of digital content and products to boost your brand awareness.