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Making use of the online realm is one of the easiest, less costly ways of building your brand. If done correctly, you can rest assured that your brand will move in the direction you’re hoping for. However, if you’re a little bit lost on where to begin and which resources to make use of, have a look at the following list of 5 online marketing ideas for successful brand building.
1. Implement a promotional video
Video interaction is exceeding the need for images, in which case you need to ensure you have at least one visually stimulating piece of content on your website, which can be used on all other social media platforms to promote your brand. What better way to do that than by investing in a short promotional video for your website – capturing your audience’s attention in an instant.
2. Establish a useful blog
Having useful content that’s shareable on your social media platforms is a vital part in advertising your website. As consumers are getting more clever by the day, you need to have a way of explaining why your product or service is better than your competitors’, as well as offering unique tips or advice or how to better use the exact product or service you’re selling. By creating a useful blog on your website, you’re making yourself more visible on search engines and boosting your credibility.
3. Introduce a company mascot
If your product or service allows it, why not introduce a company mascot that can relate to your customers and vice versa. It’s important to be on the same wavelength as your customers in a way that makes you memorable, simply by offering an image of your brand that people can connect with. Many brands have implemented this strategy and it works quite well. Just remember to be consistent in what you’re portraying.
4. Create SEO-friendly web content
Google has a way of eliminating your brand credibility if your website content is less desirable than it should be. This includes having duplicate content, not having enough content with few keywords, or even adding too many keywords in such a way that makes it obvious you’re trying to be SEO-friendly. The best way to ensure an SEO-friendly website is by hiring a professional copywriter to do what they do best.
5. Choose an effective banner design
Consumers make their minds up about your brand in only a few seconds, which is why it’s extremely important to choose a visually attractive, yet professional website banner to portray your brand in the correct light. Don’t worry if you’re not particularly skilled in the graphic design department as there are professionals who create attractive website banners for a living. All you have to do is sit back and delegate.
Staying up-to-date with technological advancement and online branding solutions can be quite frightening for any online marketing novice, but it’s definitely worth it at the end of the day. As the most interaction from existing and potential customers happen online, it’s crucial to implement online marketing ideas in your marketing strategy to contribute to the success of your overall brand.