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Important Social Media Basics for Success

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Speaking fluent social media is a must-have for any business who wants to connect with its audience on a constant basis. Not only does it gives you the added advantage of being able to share important news and tips with those interested in your product or service, you’re able to connect with an audience for more than just a few minutes per day. The advantages are endless, and the possibility of gaining new customers is always on the forefront.

Speaking fluent social media is a must-have for any business who wants to connect with its audience on a constant basis. Not only does it gives you the added advantage of being able to share important news and tips with those interested in your product or service, you’re able to connect with an audience for more than just a few minutes per day. The advantages are endless, and the possibility of gaining new customers is always on the forefront.
However, if social media isn’t your strong point, don’t worry. Many companies do it on behalf of you for a nominal fee – so you can spend your valuable time on other important aspects of your business.

Read: Perfecting the Art of Social Media. We Do That.

Here are a few social media basics for success:

• Facebook

As any social media connoisseur would know, having a Facebook business page for your brand is an absolute must! However, you have to be careful how you decide to manage this valuable piece of platform. You can easily damage your brand if you’re unsure of what you’re doing, or you can create an empire simply by targeting the right audience. Always keep that in mind when using Facebook for brand awareness.

• Twitter

Depending on the type of business you’re in, having an active Twitter account can benefit your greatly. Whether you’re a public speaker, in the public eye, or offer a unique service, interacting with individuals from all walks of life can boost your business in a significant way. Remember to always check your Twitter analytics to ensure you’re hitting the right target, as well as which posts or status updates are most popular.

• Pinterest

One of the favourites, Pinterest is a great way to share your online content with the world. Not only are articles from your blog a great way to boost your online presence on search engines, it’s also another means of giving your audience useful information to read and share – allowing your marketing work all by itself.

• LinkedIn

Recommended for ‘business-talk’, LinkedIn is a useful means of communicating and having yourself seen by like-minded professionals who want to network. As it’s important to have a personal LinkedIn page, it’s just as important to create a business page with all the necessary information. You may create a few useful connections you may not meet elsewhere.

• Google+

Having Google on your side will benefit you in more ways than you may know. Remember, Google dominates the online realm, which means you have to make sure staying in their ‘good books’ is your number one priority. This includes creating a Google+ business page to improve your searchability on Google, of course. By sharing articles and posts on this particular platform, Google can track the number of interactions on your page – thus increasing the odds of being found on Google, organically.

Try: Social Media Marketing for Your Business

Although there are many other platforms to try, starting with the basics will help you get on-track and comfortable with the social media realm of online success. Remember to act like a human when interacting with your audience, and keep your brand in mind. Most importantly, have fun!

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