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What Is Website Designing and Why Do You Need It

Website design

If you’re a business owner, you’re most likely aware of the fact that you absolutely need a website in order to grow your brand and reach individuals you may not otherwise meet. You may have also heard of the term ‘website design’, knowing that you need this element to create your desired website. However, web designing is a lot more intricate than it sounds. So before knowing why you need a web designer on board, you need to fully understand what web designing is all about:

What is website designing?

As the term implies, website designing is all about designing your website through collecting a set of ideas, concepts, and principles to turn an ordinary page on the internet into a place for individuals to find your business. There are certain elements involved, such as:

• Content

Every website needs SEO-friendly website content in order to rank on Google. Of course, it takes a little bit more work than simply adding a few keywords on your landing page, but it’s a great start. Content and design go hand-in-hand when developing your brand, which means the one has to compliment the other.

If writing is not one of your acquired skills, why not have a Copywriter write professional copy for your business website

• Layout

Having a user-friendly website is all about being able to find the information you’re looking for, without struggling. The minute a visitor struggles to find what they’re looking for, they’ll go find it elsewhere. The layout includes everything from the positioning of the graphics to the arrangement of the text.

• Graphics

Humans are naturally very visual creatures, so you need to ensure the images are of high-quality to give your brand a professional feel. Graphics include logos, images, icons etc – and need to be cleverly placed on the page to match the colour scheme and overall layout.

Why do you need a responsive web design?

Apart from making your website look ‘pretty’, the most important reason for having a responsive web design is so that Google will become your friend. By having a professional web designer work on your website, you can rest assured that their skills will be best utilised in order to maximise your brand growth. Yes, it can be expensive, but you can’t really put a price on long-term investment. As your website will be the face of the company; you need to ensure that it’s easy to navigate, SEO-friendly, and of quality design to grow your ROI and user experience.

Improve your conversion rates by investing in responsive web design and maintenance.

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