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7 Small Business Branding Mistakes You Could be Making

business branding

 

Establishing a credible brand identity is one of the most important factors when starting a business – big or small. Often, its importance is overlooked and treated as a by-product, when in fact, company branding is as important as the services rendered or products offered. Keep a lookout for the following 7 small business branding mistakes you could be making – without even realising it.

1. Being brand-inconsistent

It’s normal for brand owners to get bored of what’s already there, however, it’s crucial that you stay consistent with your overall brand design and ideas. Swaying too far from your original ideas will cause all the hard work that you’ve already invested into establishing your brand identity to go to waste – causing you to start from scratch each attempt.

2. Spending too little on resources

Branding isn’t cheap, neither should your efforts be. As a small business, you need to ensure that you have enough resources to establish your brand before venturing onto a new brand. Although the term “don’t put all your eggs in one basket” is a great concept in many aspects, it’s detrimental in the sense of company branding. Rather spend more on branding than you should than skimping on the face of your company.

3. Having a vague company description

When asked what your company does, it’s always a great idea to be able to sum it up in one sentence. Often, brands have too many fingers in too many pies, so their company description suffers. Be straight to the point and simple when describing what you do, in terms that outsiders will understand.

4. Making branding too complicated

Branding has to be simple enough to remember. By creating intricate logos and slogans, your brand will most likely fly under the radar. Branding doesn’t have to be complicated, with advanced designs in order to be remembered. In fact, the simplest designs often get the most attention – making them simple to remember and associate with your product or service.

Remember to incorporate reliable Online Reputation Management to keep your brand on the right track.

5. Failing to establish proper guidelines

Creating a branding strategy is crucial when trying to establish who you are and what you’d like to portray. Thus, you need to establish things like:

 

 

You’re more than welcome to add a few extra factors if it applies to your brand strategy. Just remember to establish clear parameters than no parameters at all.

Read: 5 Online Marketing Ideas for Brand Building

6. Not meaning what you portray

Companies often have a set idea of being the best of the best, when they simply can’t deliver what’s promised. Remember, being able to follow through with your mission statement is as important as your mission statement itself. Don’t stretch your branding too far if you’re unable to follow through with your promises as this will hurt your brand more than you realise.

7. Sticking with what’s been done

Consistency is key, however, you need to make sure you stay up-to-date with the current trends. Some brands stay in the dark ages, sticking with what’s been done for ages. Ever so often, it’s a great idea to review your brand to see if it’s current and relatable to your target market – implementing slight changes to move into the 21st Century.

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