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How To Drive More Traffic To Your Website: 5 Useful Tips

Website design

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As the face of your business, your website has many functions – mainly to create a platform where existing and potential clients can find you online. As this may seem like a pretty straightforward concept, getting people to your website can be quite a challenging task. Thus, we thought we’d help you out a bit by listing five of the most useful tips for driving traffic to your website.

Do the following and you’re bound to see an increase in traffic and even sales:

1. Implement social media marketing

Make sure your digital marketing efforts are recognised by creating content that links back to your website. Implement various social media platforms such as LinkedIn, Twitter, and Pinterest in order to reach different audiences. Thus, building communities and relationships that last. If you’re unsure of how to go about it, hire a professional digital marketing agency that can run the show for you.

2. Create a blog

Great content will last a lifetime, continuously creating a means for individuals to find your website. Not only are you able to share valuable hints and tips related to your product or service, you’re also able to create an SEO-friendly website by including various links in your articles. Which brings us to the next useful point…

3. Create long-tail links

The days of creating single keyword links are over. Google thinks it’s more legitimate if you create links containing three or four phrase keywords – making your site seem more substantial and ‘real’ since people rarely search for a singular word on Google. So when you are writing an interesting article to add to your blog, make sure it contains keywords.

4. Send email newsletters

One of the most cost-effective ways of reaching a large audience is by sending out a monthly newsletter. Make sure you’re consistent and remember to add an article or two within the newsletter in order to create links back to your website. Make things interesting and create a drip campaign to offer valuable incentives.

Read: Using Email Newsletter Campaigns To Boost Your Brand Management

5. Encourage guest blogging

Guest blogging is a sure way to attract a different audience and create links to your website other than the ones you’ve been creating yourself. It broadens your ‘SEO-tree’ and increases your domain authority by acquiring valuable links. It’s worth a try!

Remember, once you have visitors on your site, the key is keeping them there. So it’s important to make sure your website design is attractive and interesting enough for visitors to shop around. Do this by hiring a professional web designer who knows the ins and outs of creating aesthetically-pleasing websites.

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