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5 Factors To Consider When Choosing The Perfect Company Name

Company name

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Starting a business is exhilarating! With so many new goals to accomplish, you simply can’t wait to become a success. However, first things first. You need to establish a name for your entity. It needs to be catchy, represent what your company stands for to some degree, and easily pronounceable. Choosing the right name for your company can be more challenging than you think. So what to do when you simply can’t decide on a name?

Keep the following 5 factors in mind when choosing the perfect name for your company:

1. Ensure the name is available

It may be obvious, but you need to ensure that your chosen name is available from the get-go. Ideally, you want to make your domain name the same as your company name, so it’ll be a good idea to check whether or not the domain is available before setting your sights on one particular company name.


2. Avoid weird spelling

If you want to be searchable, the last thing you need is weird spelling in your chosen company name. Unfortunately, most people can’t spell. Don’t make it even more difficult for them to search for your name by adding unique spelling only known by you. Keep it simple, keep it grammatically correct, and avoid unique spelling choices.


3. Make it easy to remember

Catchy company names usually get you far. If you’re searching for the perfect company name, make sure it’s easy to remember. It should make sense to them. Forget about what the name may mean to you if it doesn’t make sense to your audience. Choose short, catchy, and memorable for a long-lasting impression.

Related: How To Start A Big Business On A Small Budget

4. Link it to your product/service

It doesn’t have to be direct and in your face, but you do need to ensure that your chosen company name somehow links back to what you’re offering. Not only will it be memorable, people will have quite a good idea of what you do for a living without being confused and dismissing your products or services before even giving it a chance.


5. Create a unique handle

Trends constantly change along with business handles. So if you do decide on a name, you need to ensure that it’s timeless and can withstand the changing trends. It needs to be unique in the sense that it’s not an obvious name used by many companies. Uniqueness will make you stand out above the large crowds; giving you a better chance of succeeding in business.

Good company names are hard to come by, so do your research before setting your heart on one specific company name. Need help? Invest in Pixel8’s affordable New Business Premium Pack to give your business the best head start.

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