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4 Simple Ways To Define Your Target Market

target market

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One of the most difficult yet crucial steps to creating successful content that not only resonates your brand’s persona but increases trust in your product or service, is defining your target market which should be at the top of your list. Remember, your target market consists of more than just the person who will buy what you have to offer.

One of the most difficult yet crucial steps to creating successful content that not only resonates your brand’s persona but increases trust in your product or service, is defining your target market which should be at the top of your list. Remember, your target market consists of more than just the person who will buy what you have to offer.

Your target market consists of:

Related: How To Build The Ultimate Brand Identity For Your Company

This being said, there are certain factors to take into consideration when defining your target market:

1. Define the 5 W’s

It’s important to define who your target market is and what worries them by figuring out the 5 W’s: Where, What, When, Why, Who. Although applicable to journalism, you can also start by figuring out what makes your target market click by understanding the problem and how you can solve it. Where is the problem, what is the problem, when did the problem start, why is there a problem, who will benefit from your solution?

 

2. Ask questions

Instead of sitting in your office all day, speak to those who deal with your potential target market first hand. They know the customer much better than you do and you can learn from that. Ask questions about the problem they’re experiencing and then figure out how they fit into your solution.

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3. Understand your problem-solving angle

Without a problem, you don’t have a product. You need to be able to solve a problem by offering a product/service to someone. Paint a picture of who that person may be, where they live, whether you’re focusing on B2B or B2C, and why they need you specifically to solve their problem for you.

 

4. Do your research

There are various ways of gaining valuable info. Some techniques may work for you, others simply won’t. Once you’ve established some form of a target audience, get a focus group together to fill out a questionnaire. Surveys are particularly tough to get answers from unless you offer an incentive for taking the time to fill it out. Alternatively, you can also look at who competitors are targeting (if they’re doing it well enough) and see how you can be better.

 

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